Maeil Dairies: Selex (Great reversal drama)

Maeil Dairy, a dairy products brand, promoted its high-protein product Selex in Korea with a film reminiscent of TV drama.

Background & Business Goals

The domestic senior care food market is entering a period of growth as our society ages. However, the general awareness of protein intake in Korea - an important nutrient for the middle and older age groups to keep up with...