Madison Avenue starts looking like Wall Street

In his regular look at the U.S. media scene, Joe Mandese describes NetCosts – a company that will provide data on the ‘real’ market price-paid of network TV airtime in the USA.

Madison Avenue starts looking like Wall Street

Joe Mandese

Madison Avenue is frequently likened to Wall Street. People make the comparison because it often seems that the advertising marketplace performs like financial markets. Advertisers invest in...