Macmillan Cancer Support: Whatever It Takes

Macmillan Cancer Support, a British charity, launched its campaign Whatever it Takes to encourage more donations.

Selected creative: Macmillan Cancer Support – Whatever It Takes

Read the full campaign case study


Creative agency: AMV BBDO LondonAgency Producer: Verity ElvinArt Director: Scott KellyBoard Account Director: Alex Bird / Rachel DymondChief Creative Officer: Alex GrieveChief Strategy Officer: Tom WhiteCopywriter: Benjamin PolkinghorneCreative Director: Andy CloughCreative Director: Richard McGrannDesigner: Daniel MeadExecutive Creative Director: Nadja Lossgott / Nicholas HulleySenior Account Manager: Angela KwashieSenior Strategist:Nicola Willison...

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