Macmillan Cancer Support: Doing Whatever It Takes

Macmillan Cancer Support, a British charity, launched a campaign in the UK to support everyone with cancer by encouraging the public to increase donations.

Campaign details

Brand: Macmillan Cancer SupportAgency: AMVBBDO

Summary

This is story about helping a group of angels connect with their inner badass.

How - through a combination of insight and data - we took our client on a journey of self discovery, finding...