Macmillan Cancer Support: Doing Whatever It Takes

Macmillan Cancer Support, a British charity, launched a campaign in the UK to support everyone with cancer by encouraging the public to increase donations.

Campaign details

Brand: Macmillan Cancer Support Agency: AMVBBDO


This is story about helping a group of angels connect with their inner badass.

How - through a combination of insight and data - we took our client on a journey of self discovery, finding their confidence, and eventual rebirth.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands