M-150: Adapting to thrive!

M-150, an energy drink brand, launched a campaign in Thailand to retain easy-switch blue-collar consumers.

Campaign details

Brand: M-150Brand owner: M-150Entrant company: I-DAC (Thailand), BangkokMarket: ThailandSector: Energy drinksMedia channels: Competitions & contests, Online video, Social mediaBudget: 1 - 3 million

Executive summary

Sustaining the business...