Lysol: Protect Like a Mother

This case study explains how Lysol, an American cleaning products brand, connected with mothers to turn its functional germ-kill claim into an emotional promise of protection.

Campaign details

Agency: McCann New York

Summary

Have you cleaned up vomit lately?

If the answer is yes, then you likely reached under the sink, way in the back, passed the Mrs. Meyers, to the aerosol can of Lysol Disinfectant Spray you've had for the last few cold and flu seasons.

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