Lysol: Protect Like a Mother

This case study explains how Lysol, an American cleaning products brand, connected with mothers to turn its functional germ-kill claim into an emotional promise of protection.

Campaign details

Agency: McCann New York


Have you cleaned up vomit lately?

If the answer is yes, then you likely reached under the sink, way in the back, passed the Mrs. Meyers, to the aerosol can of Lysol Disinfectant Spray you've had for the last few cold and flu seasons.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands