Lynx: Marmite x Lynx – The World's First Social Distancing Deodorant

Marmite, a food spread made from yeast extract, and Lynx, a deodorant brand, partnered to launch the world's first social-distancing deodorant in the UK.

Overview

Two of the UK's most iconic FMCG stalwarts coming together in matrimony during a turbulent summer when many such ceremonies were being postponed was perhaps just the tonic that the country needed to spread a little cheer, one divisive spray at...