Luxury marketing in India: 'because I'm worth it'
Glyn Atwal and Shaziya Khan
Paradise for anybody wanting to stay en vogue is the shopping arcade at the Taj Mahal Palace and Towers Hotel in Mumbai. Louis Vuitton, Burberry and Fendi are a selection of high-end designer labels that are tempting shoppers to splash out on a new collection.
Being at the cutting edge of fashion comes at a price – whether in London, Paris or Mumbai. Although the origins of postmodernism are embedded in western culture, consumption and the robust demand for luxury goods is evolving...