Lurpak - How to win friends and influence people

Matt Boffey

This paper for the butter brand, Lurpak, makes a strong case for brand self effacement and the importance of brands remembering that it's crucial to be interesting about what your audience is interested in.

Lurpak – How to win friends and influence people

Planned by: Matt BoffeyAgency: Wieden+Kennedy, London

SUMMARY

Why do brands expect to attract consumers when they're self-obsessed? It is not a particularly appealing characteristic. This paper explains how,...

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