Campaign details
Brand: LumiHealthBrand owner: Health Promotion BoardAgency: The Secret Little AgencyMarket: SingaporeSector: Public healthMedia channels: Newspapers, Online display, Online video, Outdoor,out-of-home, Programmatic buying, Search marketing, Social media, Websites & micrositesBudget: 500k - 1 million
Executive summary
Singapore's Health Promotion Board (HPB) is a government organisation committed to promoting healthy living in Singapore. Through studies conducted, HPB saw that Singaporeans had a number of blind spots when it came to health – prioritising some areas, such as fitness, and forgetting about others, such as mental wellbeing,...