Campaign details
Brand: LP10Brand owner: Nan Fung GroupEntrant company: Havas - Hong KongIdea creation: Havas Media Hong KongMarket: Greater ChinaSector: Business & industrialMedia channels: Word of mouth, Influencers, KOLs, Radio & audio, Online video, Outdoor, Out-of-home, Social media, Online display, Point-of-purchase, In-store, Print - general, UnspecifiedBudget: 1 - 3 million
Executive summary
In this world’s most expensive housing market, property developers are used to adding excessive elements into their residential projects and telling a far-fetched product story to jack up the selling price.
On...