L&P - World Famous in New Zealand Since Ages Ago

At the end of 2004 L&P was losing market share and relevance in the minds of New Zealanders. The shine from the launch of L&P Dry was starting to fade and the brand was starting to be less significant to consumers.

World famous in New Zealand since ages ago

Category: FMCGAgency: MTCAdvertiser: L&P (Coca-Cola Amatil)

SUMMARY

A desire by Coca-Cola Amatil and MTC to do things differently for L&P has certainly reaped rewards for the brand and accolades for the “World...