World famous in New Zealand since ages ago
Category: FMCGAgency: MTCAdvertiser: L&P (Coca-Cola Amatil)
SUMMARY
A desire by Coca-Cola Amatil and MTC to do things differently for L&P has certainly reaped rewards for the brand and accolades for the “World Famous in New Zealand Since Ages Ago” campaign.
At the end of 2004 L&P was losing market share and relevance in the minds of New Zealanders. The shine from the launch of L&P Dry was starting to fade and the brand was starting to be less significant to consumers.
Sales needed to be turned...