Lowe's: Putting home center stage

Lowes, an American home improvement retailer, developed a new platform that helped bring attention to homes and grab the attention of casual DIYers.

Campaign details

Brand: Lowe'sBrand owner: Lowe'sEntrant company: Starcom ChicagoIdea creation: Starcom, ChicagoMedia: Starcom, ChicagoMarket: United StatesSector: Home improvement retailMedia channels:Email marketing, Mobile & apps, Social media, Sponsorship...