Case details
Brand: HuaweiBrand owner: HuaweiMain agency: HAVAS CHINAMain agency holding group: HAVAS GROUP Havas GroupMarket launch: Mainland ChinaIndustry: 3C (Computer Communication and Consumer Electronics)Media channels: outdoor billboards, transportation network media (airplane, high-speed rail, subway, bus, taxi, etc.), building media, cable digital TV, print, online display advertising, online video advertising, video/micro-movie, social media Media, e-commerce platforms, in-store-point-of-purchase, content marketingBudget: 50 million or more
Case Summary
Since 2016, Huawei has hoped to change the original "old man" image and enhance the brand's "high-end sense/sense of...