"Love is the greatest technology" series emotional marketing

As the world's leading information and communication brand, Huawei's "old man" image is deeply rooted in the hearts of the people. The brand hopes to get rid of the inherent image cognition and realize the transformation of the brand's "high-end sense / technology sense / fashion sense" image. Based on users, strengthen the attraction of high-end fashion users, especially female users, and expand the user group.

Case details

Brand: HuaweiBrand owner: HuaweiMain agency: HAVAS CHINAMain agency holding group: HAVAS GROUP Havas GroupMarket launch: Mainland ChinaIndustry: 3C (Computer Communication and Consumer Electronics)Media channels:outdoor billboards, transportation...

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