Louis Marcel – saloon smooth

Launch campaign in 1999 by Grey for Louis Marcel depilatory (Stafford Miller). Media: women's magazines, posters, posters on internet.
Agency: GreyAuthor: Camilla Bruggen

Louis Marcel Salon Smoothness and Female Confidence

SUMMARY

By eliciting new and important insights about how passionate women feel when they have hair free legs, planning played a critical role in developing new advertising...