Agency: Grey | Author: Camilla Bruggen |
Louis Marcel Salon Smoothness and Female Confidence
SUMMARY
By eliciting new and important insights about how passionate women feel when they have hair free legs, planning played a critical role in developing new advertising for Louis Marcel which was very different for the category.
In terms of planning it was 'virgin territory' as the brand was new to both the client and agency. Planning was essential as it was a case of starting from scratch and thus played a key role through . . .
- Generating and testing hypotheses.
- Understanding how women feel...