Lotus SafeSun: Hai na to beat the sun!

Lotus SafeSun, a sunscreen company, increased top-of-mind brand awareness of its Lotus Herbals range in India by using data and targeted media to engage its target audience.

Campaign details

Brand: Lotus SafeSunAgency: NARegion: APAC

Campaign video

Strategy

Objective

Lotus Herbals, a leading brand of herbal and natural cosmetic products with 25+ years of market presence wanted to promote its range of sunscreens and drive top-of-mind brand awareness and engagement among evolved 18–25 year old females

Target Audience

Evolved 18–25 year old females

Creative Strategy

Since the ask was to reach evolved consumers, Lotus Herbals partnered with mediasmart who came in with their proprietary solutions like CTV Household Sync Technology, a technology that comprehensively enables brands to reach and engage with new-age media...

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