L'Oreal Rejuvenating Hyaluronic Acid Full Face Eye Cream [Purple iron to smooth worries wrinkles]

Case details

Brand : L'Oreal Paris

Brand owner : L'Oreal Group

Main Agency : Mindshare Media

Put on the market : Mainland China

Delivery time : March-May 2019

Industry : Daily Chemicals

Media channels : maternal and infant apps

Budget : 700,000

Case summary

In February 2019, L'Oréal Paris launched a new product of rejuvenating hyaluronic acid full face eye cream (purple iron), whose main function is to moisturize, smooth fine lines and resist aging. The launch of new products aims to further improve the product line of L'Oréal's anti-aging series...

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