Case details
Brand : L'Oreal Paris
Brand owner : L'Oreal Group
Main Agency : Mindshare Media
Put on the market : Mainland China
Delivery time : March-May 2019
Industry : Daily Chemicals
Media channels : maternal and infant apps
Budget : 700,000
Case summary
In February 2019, L'Oréal Paris launched a new product of rejuvenating hyaluronic acid full face eye cream (purple iron), whose main function is to moisturize, smooth fine lines and resist aging. The launch of new products aims to further improve the product line of L'Oréal's anti-aging series...