L’Oréal Professional: Saving salon community while driving growth in salon business

L'Oreal Professional, a personal care brand, launched a campaign in Indonesia to save hundreds of salon communities, and help them connect with customers to rebuild their businesses.

Campaign details

Brand: L'Oreal Professional Products DivisionAgency: WAVEMAKERRegion: APAC

Strategy

Objective

Business Problem : L'Oreal Professionnel core business came to a grinding halt due to closure of Salons due to Covid. The Big challenge was, how...

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