L’Oréal Professional: Saving salon community while driving growth in salon business

L'Oreal Professional, a personal care brand, launched a campaign in Indonesia to save hundreds of salon communities, and help them connect with customers to rebuild their businesses.

Campaign details

Brand: L'Oreal Professional Products DivisionAgency: WAVEMAKERRegion: APAC

Strategy

Objective

Business Problem : L'Oreal Professionnel core business came to a grinding halt due to closure of Salons due to Covid. The Big challenge was, how do we save hundreds of salon communities and help them connect with their customers and rebuild their business through our effort.

We had to think about the future differently for growth

Target Audience

This was a unique opportunity where our Target Audience were Salon community and their customers where we had to bridge and engage to rekindle that lost...

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