L'Oréal: Permanent beauty roadblock on YouTube

L'Oréal, a beauty brand, launched a 'roadblock' on beauty channels to show more of its ads on brand advocates' YouTube content.

Campaign details

Brand: L'OréalBrand owner: L'Oréal IndiaLead agency: WavemakerContributing agency: WavemakerMarket: IndiaSector: Cosmetics, beauty aidsMedia channels: Online display, Online video, Social media, Word of mouth, influencersBudget:500k - 1 million...