L’Oréal Paris: The birth of a cult wonder

Hair care brand, L'Oréal Paris Elvive, treated customers as collaborators to successfully launch its Wonder Water conditioner in the UK.

Campaign details

Brand: Elvive Brand owner: L'Oréal Entrant company: McCann London Media: Essence London Market: United Kingdom Sector: Hair care Media channels: Online video, Social media, Television, Video on demand, Word of mouth, influencers Budget: 1 - 3 million

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