L'Oréal Paris: Rouge Signature

L'Oréal Paris, a make-up brand, used AR technology through YouTube ads so that consumers could virtually try on lipsticks in India.

Campaign details

Brand: L'Oréal ParisBrand owner: L'Oréal IndiaLead agency: WavemakerContributing agency: WavemakerMarket: IndiaSector: Cosmetics, beauty aidsMedia channels: Online video, Social media, Virtual & augmented realityBudget: Up to 500k

Executive...