Campaign details
Brand: L'Oréal ParisAgency: Wavemaker IndiaRegion: APAC
Strategy
Objective
With new age personal care start-ups going big on performance campaigns, L'Oréal's work was cut out. In the absence of a D2C website, they needed to supplement their on-platform efforts and drive more revenue through off-platform performance campaigns.
- Growing revenue month on month while maintaining a positive ROAS
- Deploy high intent audiences derived from the plethora of top and mid funnel campaigns
- Differentiated strategy on specific eTailers to ensure maximum output
Target Audience
While the strategy in the beginning was restricted to only two audiences...