L'Oreal Paris Beauty Palace Beauty Brand Returns to Main Stage

L'Oreal Paris has been in China for more than 20 years, and its image from France is gradually fading. The brand hopes to re-establish the brand texture, create a brand high-end Lenovo, radiate the whole line of products, and at the same time stimulate the sales of Double Eleven.

Case details

Brand: L'Oreal ParisBrand owner: L'Oreal ParisMain agency: McCANN ShanghaiMain agency holding group: IPGMarket launch: Mainland ChinaIndustry: Beauty and Skin CareMedia Channels:Outdoor Billboards, Celebrity/Celebrity Spokespersons, H5, News Feed,...

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