Case details
Brand: L'Oreal ParisBrand owner: L'Oreal ParisMain agency: McCANN ShanghaiMain agency holding group: IPGMarket launch: Mainland ChinaIndustry: Beauty and Skin CareMedia Channels: Outdoor Billboards, Celebrity/Celebrity Spokespersons, H5, News Feed, Social Media, E-commerce Platforms, Competitions & Competitions, Events, Activities & ExperiencesBudget: 50 million or more
Case Summary
L'Oreal Paris, which has been in China for more than 20 years, is now easily regarded as an ordinary popular skin care brand from abroad. Through insight into consumers' perceptions of France and high-end, we moved L'Oréal's...