L’Oréal Paris: 2021 L’Oréal Paris Elvive Frizz Killer Serum Bridge

L'Oreal, the cosmetics brand, aimed to establish strong brand recognition and loyalty in Turkey.

Campaign details

Brand: L'Oréal Paris ElseveLead Agency: WavemakerRegion: EMEA

Strategy

Objective

L'Oréal Paris Elseve Frizz Killer would be the first serum offer as a haircare treatment product in the long hair segment in the mass market that proposes long...