L'Oreal Paris 2019 Double Eleven Marketing Campaign-L'Oreal Beauty Palace

Suzzane Zhang, Yao Wu, Kanny Chan

Case details

Brand: L'Oreal Paris

Brand owner: L'Oreal

Main Agency: McCANN Shanghai

Holding Group: IPG

Put on the market: Mainland China

Delivery time: October 1st-November 11th, 2019

Industry: Beauty

Media channels: social media, video platforms, e-commerce platforms, offline activities

Budget: 10 million

Case summary

Double Eleven is the biggest shopping carnival in China. In the past few years, domestic beauty brands have occupied the forefront of the sales list, and L'Oréal is facing fierce market challenges.

To successfully break through on Double Eleven, L'Oréal must let consumers truly perceive...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands