L'Oréal (Multiple brands): Fueling digital automation across brands and markets with e-retailer data

Personal care company L'Oréal used a bespoke AI to deliver increasingly efficient Facebook media investments across its brands in the Nordics and grew online sales across four markets.

Campaign details

Brand: L'Oréal (Multiple brands)Brand owner: L'OréalAgency: Wavemaker A/SMarket: Denmark, Finland, Norway, SwedenSector: Toiletries & cosmetics (general)Media channels: Social media, Websites & micrositesBudget: 500k - 1 million

Executive...