About L’Oréal and Walmart
L’Oréal employs 88,000 people and is the world’s largest cosmetics company by revenue, generating earnings in 2021 of $32.6 billion in a sector worth $78 billion globally in that year.
As well as the flagship L’Oréal brand itself, the French personal care company is home to a number of other household names across all personal care categories: skincare, make up, perfumes and hygiene. Its suite of brands includes: Lancôme, Garnier, Kiehl’s, Helena Rubenstein, Kérastase, Maybelline and Ralph Lauren Fragrances. L’Oréal’s English-language tagline is: “Because You’re Worth it”.
L’Oréal and Walmart partnered with WhyteSpyder, a specialist in...