Campaign details
Brand: L'OréalBrand owner: L'OréalEntrant company: McCann India, MumbaiMarket: Asia (general region)Sector: Hair careMedia channels: Online video, Social media, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
This case studies the journey of Loreal Casting Crème gloss, a hair color brand, that unlocked the power of diverse shades to encourage women to reclaim their 'to-be' agency and increased its sales.
Coloring has gained wide acceptance in India but not all colors are treated equal. It is only the blacks and browns that have found...