Looking closely at the young Asian middle class
Ung Song and Michel Ladet
As China enters the WTO, the range of brands and products offered to consumers will increase to match Asian standards.
looking closely at
the young asian middle class
How a car brand will survive the next dance of the dragon
Michel
Ladet
RISC International
andUng Song
Sofina Ltd
The
Three Stages of Asian Middle Class Development
Communication and marketing trends in
Asia
are influenced by both economic development and cultural trends. Therefore RISC
has identified, through both secondary analysis and statistical work, that the
evolution of consumer trends usually follows three stages, each with a different
impact on the ways to do business in a country:
Modernisation
Modernisation is the result of...