Looking at the immersive power of AR advertising through a new lens

Andy Pang

Augmented reality is more immersive than traditional advertising and brand experiences.

Augmented reality (AR) is now a familiar and preferred digital experience for millions of people across the world. This includes the 500 million Snapchatters who consume Snapchat content on a monthly basis. Because AR is highly immersive, it represents a huge opportunity for brands. 

Yet it remains untapped for many. This is partly because we are still at an early stage of tracking and truly understanding its commercial power. We are too reliant on analogue era methods to measure an increasingly augmented digital world. While younger consumers in particular are spending more time fully immersed in AR, it feels strange...

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