Looking ahead: Key marketing trends brands should focus on

GSK Consumer Healthcare’s Shawn Roy examines the key consumer and marketing trends that brands need to look at over the next five years as the world moves from the pandemic to endemic stage of COVID-19.

With consumers increasingly seeing the importance of sustainability, authenticity and social responsibility, Shawn Roy, lead consumer insights at GSK Consumer Healthcare Southeast Asia and Taiwan, explained at FUTR Asia 2021 how brands need to take note...