Look, no hands!

Two streams of online research have developed. In the first (largely adopted by 'traditional' research agencies), traditional survey and/or question-based techniques are undertaken across digital media (rather than face-to-face or by phone).

Look, no hands!

Learning without a questionnaire

Rob LawsonEngage Europe


This paper was invited by ESOMAR for this conference partly (I suspect) to provoke controversy and debate. The majority of my market research experience I've...