Look, no hands!

Two streams of online research have developed. In the first (largely adopted by 'traditional' research agencies), traditional survey and/or question-based techniques are undertaken across digital media (rather than face-to-face or by phone).

Look, no hands!

Learning without a questionnaire

Rob LawsonEngage Europe

'… THE OTHER SIDE'

This paper was invited by ESOMAR for this conference partly (I suspect) to provoke controversy and debate. The majority of my market research experience I've...