Look, no hands!

Rob Lawson

Two streams of online research have developed. In the first (largely adopted by 'traditional' research agencies), traditional survey and/or question-based techniques are undertaken across digital media (rather than face-to-face or by phone).

Look, no hands!

Learning without a questionnaire

Rob LawsonEngage Europe

'… THE OTHER SIDE'

This paper was invited by ESOMAR for this conference partly (I suspect) to provoke controversy and debate. The majority of my market research experience I've gained working for NOP, the well known UK based market research agency, but I now work for Engage – an American owned new economy company that is providing its clients with research and learning without questioning the audience of its analysis. David Pring (chair of the conference) asked me to put together a paper to spark some debate about the...

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