Long Live The Local: How the many changed the mind of an audience of one

‘Long Live the Local’, a UK pro-pub movement, ran a successful social and OOH campaign that persuaded politicians to reduce the tax burden on local pubs.

Campaign details

Brand: Long Live The LocalAdvertiser: British Beer and Pub AssociationEntrant: Havas London / Havas MediaCategory: Single MarketPrincipal author: Ravi Matharu, Havas LondonContributing authors:David Cunningham, Brisitsh Beer and Pub Association;...

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