| Agency: Interfocus | Author: Anne Edwards |
London Transport It Wasn't So Simple to Get There!
SUMMARY
This paper demonstrates how planning insights produced a more coherent below the line strategy for London Transport during the latter part of 1998....
London Transport – LT Arts Programme
Campaign in late 1998 by Interfocus for London Transport. Objective: to increase off-peak usage for both London Buses (LTB) and Underground (LUL).
