London Business School - Pre-Masters Campaign

This paper shows how innovative social marketing techniques were used to successfully recruit students to a new business Masters programme at the London Business School.

London Business School – Pre-Masters Campaign

Principal Author: Scott Williams - Serious Ideas Contributing Authors: Chris Norton, Mark Jackson - Serious Ideas


Using online advertising and innovative social marketing techniques, SERIOUS delivered a five-fold return on marketing investment in the first year and a new demographic of customer to London Business School.


Incorporated by Royal Charter, London Business School specialises in postgraduate business degrees and executive education for experienced professionals. Each candidate undergoes a thorough application process and only the best are selected for each programme.

London Business School is one of the...

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