Campaign details
Brand: London & PartnersBrand owner: Greater London AuthorityEntrant company: Wavemaker - United KingdomIdea creation: Wavemaker LondonMarket: EuropeSector: Transport & tourismMedia channels: Radio & audio, Video on demand, Social media, Public relations, Online display, Outdoor, Out-of-homeBudget: 1 - 3 millionCampaign video
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....