Logos and no-gos

A summary of an article in Business Horizons magazine on the significance of logos. Logos, it is stated, give world-wide recognition and contributes towards brand differentiation, customer choice and price premiums.

Best in brief: Logos and nogos

(Business Horizons)

Chiranjeev Kohli

 Rajneesh Suri 


Mrugank Thakor

Despite the importance of and investment in logos, there are no established guidelines for creating them. Many are unrecognisable or end up hurting...

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