Location, Location, Location: Insights for Advertising Placements on the Web

This research addresses web advertising placement issues by examining two main variables: website reputation and the relevance between website content and banner ad product category.

Location, Location, Location: Insights for Advertising Placement on the Web

Prem N. ShamdasaniNational University of SingaporeAndrea J. S. StanalandNational University of Singapore AndJuliana TanNational University of Singapore

The World Wide Web is poised...