Location, Location, Location: Insights for Advertising Placements on the Web
Juliana Tan, Andrea J. S. Stanaland and Prem N. Shandasani
This research addresses web advertising placement issues by examining two main variables: website reputation and the relevance between website content and banner ad product category.
Location, Location, Location: Insights for Advertising Placement on the Web
Prem N. ShamdasaniNational University of SingaporeAndrea J. S. StanalandNational University of Singapore AndJuliana TanNational University of Singapore
The World Wide Web is poised...
