Localizing TAM to meet industry's needs utilizing mixed methology in the Chinese TV market
Makiko Taniguchi, Matt Brosenne and Paul Wang
This paper attempts to discuss how we can best describe the Chinese TV audience and meet industry’s needs by utilizing mixed methodology – such as the use of PeopleMeter technology and diary method.
Localizing TAM To Meet Industry's Needs Utilizing Mixed
Methodology In The Chinese TV Market
Paul Wang,
Matthew Brosenne and
Makiko Taniguchi
CVSC-SOFRES MEDIA
Introduction
In 1978, the Chinese
Communist Party, under the leadership of Deng Xiaoping,...
