Lloyds Bank: Crossword Clues

British bank Lloyds ran a targeted print campaign to encourage its older, affluent customers to try its market-leading banking app.

Campaign details

Brand: Lloyds BankBrand owner: Lloyds Banking GroupAgencies: MediaCom UK, adam&eveDDBMarket: United KingdomIndustries: BanksMedia channels: NewspapersBudget: Up to 500k

Executive summary

Lloyds Bank's strategic priority is to help its customers...

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