Living 24/7

This paper describes the role of market research in building knowledge as well as a tool to assist in improving company business and profit management.

Living 24/7

A week with consumers in search of the objective truth

Fbio Mariano Data PopularRony Susskind Procter & GambleHaroldo Torres Data PopularAna Maria Gotelli Varoli  Procter & GambleDayse Maciel and Renata Cunha Sadia

INTRODUCTION

Clients are...