Living 24/7
Renata Cunha, Dayse Maciel, Gotelli Varoli, Ana Maria, Haroldo Torres, Rony Susskind and Fabio Mariano
This paper describes the role of market research in building knowledge as well as a tool to assist in improving company business and profit management.
Living 24/7
A week with consumers in search of the objective truth
Fbio Mariano
Data PopularRony Susskind
Procter & GambleHaroldo Torres
Data PopularAna Maria Gotelli Varoli
Procter & GambleDayse Maciel and
Renata Cunha
SadiaINTRODUCTION
Clients are...
