Little Caesar Enterprises, Inc.: Grand Canyon campaign
Taryn Benbow-PfalzgrafOVERVIEW
Little Caesars, an international pizza chain of more than 4,800 units, is well known in the advertising industry for its quirky "Pizza! Pizza!" television commercials. Created with Cliff Freeman & Partners, the ads feature bizarre humor and absurd comic images while avoiding hard-sell directives.
A mainstay of Little Caesars pizza has always been value; the company provided customers with two pizzas for the price of one or bigger pizzas for less money than its primary competitors Pizza Hut, Domino's, and Papa John's. With the introduction of the "Giant Caesar" pizza...