Little Bellies: Rebrand

Little Bellies, the Australian baby-snacking company, initiated a major reworking of its brand identity to beat back the competition, as well as expanding locally and globally.

Executive Summary

This is the story of how a radical rebrand transformed a small, seven-year-old, baby snacking business into Australia's leading, and fastest-growing, brand across all segments of baby food. Competing as one of a handful of home-grown baby food challengers against a market dominated by global food giants, Little Bellies has outgrown its peer group to become a dominating force in the Australian market.

Little Bellies is an Australian success story, and it now has global reach too. But crucially, this success has been powered by British branding expertise - across strategic positioning, creative communication and compelling brand design....

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