Little Bellies: Rebrand

Little Bellies, the Australian baby-snacking company, initiated a major reworking of its brand identity to beat back the competition, as well as expanding locally and globally.

Executive Summary

This is the story of how a radical rebrand transformed a small, seven-year-old, baby snacking business into Australia's leading, and fastest-growing, brand across all segments of baby food. Competing as one of a handful of home-grown...