Listening to the blogosphere - how blogging can impact your brand

In the world of market research, 'customer listening' generally consists of a number of widely used methodologies including mall intercepts, mail out surveys, telephone-based surveys, focus groups and one-to-one personal interviews.

Listening to the blogosphere – how blogging can impact your brand

Ted MorrisBrandimensions

INTRODUCTION

In the world of market research, 'customer listening' generally consists of a number of widely used methodologies including mall intercepts, mail...

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