Lion Nathan Australia - Good as gold: How a long-term strategy about four mates and a dog paid big for XXXX Gold

This case study details a six-year campaign (2000-06) for XXXX Gold mid-strength beer in Queensland. During this period, the beer market was declining, and the brand faced competition especially from CUB Carlton.

Lion Nathan Australia – Good as gold: How a long-term strategy about four mates and a dog paid big for XXXX Gold

Agency

BMF

Fabio Buresti            AuthorJeremy Nicholas       Strategic Planning DirectorWarren Brown          Executive Creative DirectorLisa RamseyGroup Account Director...

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