Lion Breweries - The Corona Effect

After being a ‘yuppie’ beer in the late 1980’s/early 1990’s Corona suffered a rapid fall in sales. International brands such as Heineken and Stella Artois had entered the market.

The Corona Effect

Agency: Saatchi & Saatchi Advertiser: Lion Breweries Awards: Small Budget (Bronze)

Marketing Challenge

After being the 'yuppie' beer of choice in the late 1980's and early 1990's Coronasuffered a rapid fall from favour and consequently...