The Corona Effect
Agency: Saatchi & Saatchi Advertiser: Lion Breweries Awards: Small Budget (Bronze)
Marketing Challenge
After being the 'yuppie'
beer of choice in the late 1980's and early 1990's
Lion Breweries - The Corona Effect
After being a ‘yuppie’ beer in the late 1980’s/early 1990’s Corona suffered a rapid fall in sales. International brands such as Heineken and Stella Artois had entered the market.
