Lin's Home Furnishing: Really! good deal

陈伟玲, 徐悦, 朱光瑞

Lin's Home Furnishing has been ranked No 1 in Tmall's residential furniture category for many years in a row, but the competition among major brands on Double Eleven has become increasingly fierce, and consumers' attention has gradually been diluted.
Case Details

Brand: Lin's home furnishing LINSY

Brand owner: Lin's home furnishing LINSY

Main Agency: Shanghai Tian Yu Kong Advertising Co., Ltd. Tian Yu Kong Shanghai

Main agency company holding group: Guangdong Insai Brand Marketing Group Co., Ltd.

Launched on the market: Mainland China

Industry: Household

Media Channel: Interactive/Digital Online (Social Media)

Budget: 1-2 million

case summary

On Double Eleven, major brands fight with gods and throw out various preferential policies to the public, but facing various routines and calculations, consumers have long been numb and lost trust in the brand....

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