Linking corporate responsibility to corporate performance. A survey of European corporations

The issue related to the role of corporate social responsibility in designing companies' strategies and activities is extremely timely, as is shown by recent political decisions at European and national levels as well as the growing interest of practitioners and academics.

Linking Corporate Responsibility to Corporate Performance

A Survey of European Corporations

Fabrizio Maria PiniCommunication Sciences Department, University of SienaMarketing Department, Istituto Studi Direzionali (ISTUD), Italy

Caterina CarroliMarketing...