LinkedIn puts the science behind the B2B brand argument; brands offer proof

Describes research and perspectives on brand activity for business-focused companies with strategies to sell the ideas internally and examples of non-endemic strategies.

Business prefers maths over magic.

Yet to non-marketers, people who talk about brands can sound like astrologers. We continue to argue about what, exactly, a brand is. The word has multiple uses and meanings. You could say that this vagueness helped fuel...